Aham Edward Kanuto & Niu Xionying
Abstract
The majority of businesses are looking for ways to improve their performance in whatever manner they can. The impact of corporate social responsibility, trade enhancement, and business characteristics on firm performance is investigated in this study. The current work proposes a research model to evaluate the influence of independent factors on dependent variables. The structural model was examined using Finally, the data was analyzed using the PLS-SEM (Structural Equation Modeling) approach. The study’s primary data comes from 375 respondents who completed an online questionnaire. According to the findings, corporate social responsibility, trade enhancement, and company characteristics all have an impact on business success. Additionally, we found that CSR positively mediate the relationship between trade enhancement, firm characteristics and firm performance. Managers and stakeholders will benefit from this study’s findings on the influence of corporate social responsibility, trade enhancement, and business characteristics on firm performance. Theoretical implications, practical conclusions, and future research objectives are highlighted based on the study findings.
Keywords: CSR, trade enhancement, Firm characteristics, Chinese firms.
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